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  • Writer's pictureFocuz Digital

Why a Small Business Owner Needs To Have An eCommerce or Online Store!

Are you an SME owner who wants to expand your sales and make more profits? If yes, then know the advantages of moving your business to an online platform.

No matter whether you own a restaurant, dental clinic, gym, or some other business that is currently dependent on walk-in customers, there are several benefits of having your own eCommerce or online selling website, where you can sell your own products or services.

Here are the top reasons explaining why an online selling platform is so important for your business:

1. Reaching customers worldwide – Being a small business, there are chances that your business is confined to a local market, which means only people from in-and-around your region know about it. However, moving your business online means that people from all over the world can now access your business, which will increase your audience reach, and thus the revenue will increase. Why limit yourself!

2. Low Operational Cost - Running an online store means that you do not have to spend your money on getting physical stores at several locations. Your rental costs or any other overhead costs will dramatically be reduced. With an eCommerce store, you can directly get the products/services delivered to the customers and today there are 100's of last-mile delivery options or third party vendors that allow you to go beyond reach.

3. Search Engine Traffic - Search Engine Traffic allows you to attract the customers to your online store easily. This means there is no longer a need to bombard your customers with several phone calls, emails, or messages. All you need to do is just land well in the search engines, which you can easily do with the best eCommerce practices.

  • Focus on SEO - Short of ''Search Engine Optimization'' When anyone searches for your business services. Are you ranked amongst the first ones?

  • Ads - We all hate em', but somehow we need them. There is no faster way of reaching your targeted audience today than with google ads.

  • Social Media - it doesn't get more free then sharing information with millions of followers. However, we recommend you assign this task to an expert to get the best results. This is as well a very timely process and should be considered as a job and not a fun ''thing'' to have.

4. Better promotion through customer feedback – Even though word of mouth is a good promotional scheme, how many new customers do you think become your loyal customers? As a small offline business, word of mouth can only reach a small set of new customers, which is not enough to maximize your revenues.

Customer experience is one of the top 3 reasons why your customers come back and share with other potential customers why they should try or buy your product/services. Think about the first thing you do when you get yourself that favorite coffee of yours? You take a picture! (At least if you are a millennial)

Then you share it with friends via social media, text, or other chat-services. If you have an online presence, you will be able to take advantage of online customer reviews and feedbacks as well, where future clients will see how much they love your business.

From the above, it can be said that moving your small business to e-Commerce or online presence does not only save time and energy but also allows you to sell your product/service to people all over the world.

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