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  • Writer's pictureFocuz Digital

Which Social Media Platform Is Better For My Company?

You are starting your brand, but you are not sure which social media platform is the best option for it. There are a lot of platforms, and although it is possible to cover them all, it is not the most recommended thing to do.

Here are some benefits of each social platform and to help you chose the right one!


With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so.

Active users are those who have logged into Facebook during the past 30 days.

During the first quarter of 2021, the company stated that 3.51 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.

  • Build a community through images, videos. More personalized approach.

  • Monitor the activity of your brand page to figure out what content the audience likes, shares, and comments on.

  • Ads & Schedule tool to reach a broader audience.


As of July 2021, roughly 32 percent of global Instagram audiences were aged between 25 and 34 years. Over two-thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

  • More image, video-focused (long and short), and live streaming.

  • Build a relationship and close connection with your clients through comments and direct messages.

  • Set up a company profile.

  • Connects easily with Shopify and Wix if you run an online store. You can add prices and descriptions to your products.


In November of 2018, TikTok reported that the number was 680 million monthly active users. We estimate that it's increased to over 1.1 billion as of now (February 2021).

TikTok Total App Downloads – has been downloaded over 2.6 billion times worldwide.

  • Its algorithm is the main attraction since it brings your content to thousands of people and the probability of going viral is higher.

  • The audience wavers between the ages of 13 and 24.

  • A good tool for video marketing.

  • Make short one-minute videos about your products and services.

  • It is very easy to connect with the audience.


Twitter, the social media platform that offers a constant flow of information daily, you can say that Twitter is like a digital newspaper that allows you to update yourself constantly. With 330 million monthly active users, it is considered the ‘’serious’’ platform for big corp, financial and political institutions.

  • Post interesting, concise, and precise tweets, with images, videos, and gifs.

  • Works well to build personal connections.

  • It works for brands that broadcast news or releases that require immediacy.


Over 200 million people use the platform, which gives brands a huge opportunity to reach new customers. Unlike other social platforms, Pinterest is primarily used for commerce.

Most pins on the platform represent an idea, product, or service that a consumer wants to try or buy.

  • If your brand is on the creative side, it will be very useful for you.

  • Publish your catalogue of products as pins.

  • Useful for business with visual merchandise.

  • Share dynamic and fun content, something your followers can do.

  • Focus on the quality of your photos, if your images do not look good, you can hardly get results.

  • The majority audience is 85% women.


The number one video platform in the world.

89% of YouTube users come from outside the US.

51% of YouTube users say they visit the site daily.

37% of Millennials aged 18 – 34 are binge-watching YouTube daily.

  • Upload and post videos.

  • Show your products and services through demos and tutorials.

  • Youtube Ads = Google Ads.

  • More views equal more leads and sales.

  • You can watch YouTube from any device.

Find the platform that best suits your brand or business. Each social network has its own unique benefit. Prioritize original and attractive content as this is the number one reason you attract following, gain traction and will get results that stand out among the others.

Which one is your favourite?


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