The word “Guerilla” might seem intense but it has a different meaning when you pair it up with “Marketing”.
Guerilla marketing is an unconventional form of marketing used by businesses to build brand awareness cost-effectively.
In this article, we’ll talk about the basics of Guerilla marketing and 5 interesting practical examples of its implementation.
Let’s begin!
What is Guerilla Marketing
Guerilla marketing refers to the use of unconventional strategies to evoke surprise, shock, or fear in a target audience. The goal here is to drive publicity for a product and build brand awareness along the way.
Why is it Called Guerilla Marketing?
The term “Guerilla marketing” was first coined in the 1980s by a writer named Jay Conrad Levinson. Its meaning has something to do with guerilla warfare.
See, “Surprising” the opponent is a prominent tactic of guerilla warfare. And, in guerilla marketing, you mostly use this element of surprise to divert people’s attention to your brand.
What Impacts Guerilla Marketing Can Have On a Company
Probably the most attractive thing about guerilla marketing is its low-cost nature. Your primary investment with this strategy is creativity and intelligence.
And, as it’s budget-friendly, and can help you reach a lot of prospects, it can help companies achieve their marketing goals cost-effectively.
Moreover, it involves the emotions of the target marketing, which makes it more effective than traditional strategies.
Does Guerilla Marketing Fit Every Company
Guerilla marketing is perfect for SMEs as it can help them get in front of a sizeable target audience without spending a fortune.
Research suggests guerilla marketers spend 90% less on marketing because they use non-conventional promotional tactics.
Plus, because guerilla marketing is unique and unconventional, large corporations have also been using it pretty effectively.
Let’s look at a few interesting guerilla marketing examples.
5 Examples of Guerilla Marketing
1. Nestle’s KitKat Park Bench
Nestle paints a park bench, making it look like a KitKat bar. The sight is so realistic that it makes you want to buy one for yourself.
2. Advil Uses Guerilla Marketing
Advil uses a poster with a street pole to advertise its pain product. The poster showcases a man holding his head in pain with a pole passing through it. It reads, “More Powerful Than Pain”. People with frequent headaches can easily relate to that.
3. Snapchat’s Logo on Billboards
The digital landscape was saturated by social media giants like Facebook, so Snapchat’s marketing team put the company’s logo on giant billboards to create some buzz.
4. Jeep Demonstrates Product Features
Jeep demonstrates the features of its vehicle by painting parking signs in odd places; it’s hard to not notice something like that!
5. Swiss Skydive
Swiss Skydive places a sticker on elevator floors to give potential riders a taste of the skydiving experience.
Final Thoughts
Because digital marketing is cost-effective and offers so many benefits, a lot of businesses are jumping on the bandwagon.
As a result, it’s become pretty competitive. To get through the clutter, brands are now coming up with new and creative promotion strategies.
Guerilla marketing is an unconventional form of marketing where brands use the element of surprise to stand out from the crowd.
The best thing is: Any type and size of business can leverage it because it’s inexpensive and has the potential to reach a lot of prospects.
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