As a business, it can be tempting to create a business profile on every social media channel out there, but is that the right strategy? Not really!
Instead, you want to focus on the ones that can actually move the needle for your business. In this article, we’re taking a data-driven approach to help you find the best social media channels for marketing in 2022.
The Best Social Media Channels for Marketing in 2022
1. Facebook
With a whopping 2.9 billion active user base, Facebook is THE most popular social media channel on this planet. Plus, it offers the highest ROI, according to Statista.
That’s why Facebook is the social media channel most marketers focus on.
But, keep in mind that a majority of Facebook users are in the age range 35 – 45.
2. Instagram
On the second spot comes Instagram, which is understandable as the social media platform has over 1 billion users.
What makes Instagram so effective is its visual nature.
E-commerce businesses can get the most out of the platform by connecting their stores with Instagram shoppable posts. 3. LinkedIn
There are more than 750 million professionals on LinkedIn; the important thing is that they mean business. This high-quality user base makes LinkedIn an incredibly powerful lead generation platform for business.
On top of that, it offers a variety of marketing tools like sponsored content and sponsored messaging to help you improve your ROI. 4.TikTok
TikTok has probably been the fastest-growing social platform with currently 1 billion monthly active users.
52% of marketers say they are planning on increasing their investment in TikTok.
Two reasons for that:
Short-form video content is growing like crazy
TikTok offers one of the highest ROIs, especially when compared to YouTube
As a marketer, you should keep in mind that a majority of the TikTok users are 15 to 18 years old. So, it’s more popular among the younger crowd. 5.YouTube
When it comes to video marketing, YouTube is still the number one platform for many marketers.
Main reasons for that:
It boasts around 1.7 billion users
You get powerful advertising features
Plus, thanks to the new YouTube “Shorts” feature, 83% of marketers are planning on increasing their marketing spend on YouTube.
How to Choose the Right Social Platform for Marketing
If Facebook and YouTube have billions of active users, does that mean they are the ideal marketing platforms for every business? Not at all.
When it comes to social media marketing, it’s important to identify where your target audience is hanging out.
Several factors also determine your ideal social media marketing channel, including:
Your goals
Your content type (video, images, plain text)
Where your competitors are
Your industry
Your resources (Budget, manpower)
So, before deciding on a social media platform for marketing, make sure it aligns with all of those factors.
If you are not sure about your social media strategy get in touch with us today to get you started - Tap here for WhatsApp
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