Mother's day - what a great time to celebrate the one who ultimately loves you the most!
When you incorporate a holiday message or offering into your marketing strategy you are also educating your audience about how your product or service fits in with their lives and personal interests.
Mother's day in particular is a great way to create positive outcomes both for your business and all the mothers around your area.
This year's mother's day, in the UAE and Arab regions, falls on March 21st.
Will Covid-19 harm the outcomes of a successful mothers day campaign?
Despite what we might think, Covid has actually put a spotlight on opportunities to celebrate. Last years celebration indicated that 78% of consumers said they were more likely to increase their spend on mothers day - making the average gift or celebration value 750 AED!
Another reason this is a great holiday to use is that it's ageless, everyone knows someone who is a mother and everyone can celebrate it - meaning your potential customer base is endless!
Marketing Ideas For Your Business
People are searching online for gift ideas and even more so since the pandemic!
Popular gifts include flowers, chocolate and cards but today people are gifting mothers anything and everything they want and need!
Here are a couple of ways how your business can introduce new gifts and make mother's day more exciting:
1. Run Competitions On Social Media
Combining your marketing efforts with a contest online is a great way of getting the mothers involved and increasing your reach for your business.
2. Bundle Your Services or Products
Your product or service that's usually sold separate - offer it with a perfect cross-sell!
By offering something as a bundle, exclusively during this mother's day holiday, you create an opportunity for your clients to try new products or services by combining them.
3. Partners With Other Businesses
You are not alone with an agenda this mother's day - why not partner up with another business. Who would seem like a great partner this coming mother's day? What can you offer that compliments your services or products?
Running a campaign solo or as an independent business is better off with a neighbouring business to build a community.
As the saying goes:
“If you want to go fast, go alone. If you want to go far, go together” – African proverb
More examples of business that go hand-in-hand:
Flower store + Chocolate/Dessert store
Gym/Fitness Center + Heathy Food Shack / Healthy Restaurants
Collaborate with local or neighbouring business to build a community
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