If you own a business, having an optimized Google My Business Page isn’t optional for you anymore. It’s a necessity.
According to BrightLocal, 64% of consumers use a business’s GMB page to find its contact information. However, GMB is much more than that.
See, Google My Business makes it incredibly easy to find a variety of information about a business. The platform is so popular that if your business isn’t on it, you risk losing a good chunk of prospects.
What’s Google My Business?
Google My Business is a free marketing tool that lets you manage your business profile on Google.
Here is what Google My Business listings would look like for the term “Truck towing companies”.
As you can see, Google is showing only three GMB results for that particular search term. Having an optimized GMB page can win you the top spot.
From there, your prospects can either visit your website, check out your GMB page, or get in touch with you directly.
A typical Google My Business page shows the following information:
Your business location
Services/products you offer
Contact information (Phone number, email address)
Website link
Opening/closing hours
Directions (Connected to Google Maps)
Question-&-answer
Reviews/rating sections automatically
That’s a lot of information about a business. And, checking all the necessary boxes will help you attract the right kind of people.
How Google My Business Can Help
Here are a few prominent benefits of having an optimized GMB page for your business:
A completed GMB listing helps your business rank higher on Google for local search queries
It allows you to make a perfect first impression
GMB is integrated with Google Maps, which helps prospects and customers find your business’s location
Customers or prospects can contact you directly from the GMB interface.
Your business’s GMB page showcases customer reviews and testimonials, building its social profile and credibility
According to research, 90% of consumers look at online reviews before even visiting a business. And, 88% of them see online reviews as personal recommendations.
Moreover, Google reports that 60% of mobile users contacted businesses using the “Click to call” option on their GMB search results.
The bottom line is: Having an active and curated GMB page with positive customer testimonials can help you convert more prospects.
What Impacts/Results Can GMB Have on a company?
A majority of consumers Google a company before investing in it, so an optimized GMB page can boost a company’s local search visibility.
And, because Google My Business lets you showcase all the important information about a business, it can singlehandedly improve your conversion rate.
Moreover, you can create a GMB page for free, so there is no monetary investment involved.
Optimizing GMB For 2022 and Beyond!
First things first: It’s imperative that you provide Google with accurate information about your business.
This also means that it should synchronize with the information you’ve provided on other online platforms.
That’s crucial to making your business easily accessible to your target audience.
With that out of the way, let’s see how you can optimize your GMB listing for maximum exposure.
Write a Great Description
This is your chance to tell your prospects and Google what your business is all about. You can write up to 750 characters in your GMB description, but it’s a good idea to include the most important points in the first few sentences.
Add Posts to Your GMB
With GMB posts, you can:
Promote your products/services
Highlight special offers
Share relevant content
Upload Images
Adding multiple images of whatever you are offering will help you engage the right kind of people, so, add as many photos as possible.
Collect Reviews
Ask your existing customers to leave you a review if they want; positive reviews on your GMB listing will help you improve your conversion rate.
Over to You
Clearly, no matter what business you are in, you need a solid Google My Business profile to attract, retain, and convert your target audience.
Now that you know the importance of an optimized GMB profile, it’s time to take action!
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