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  • Writer's pictureFocuz Digital

Dubai Summer Surprises DSS 2020 Festival For Business Owners

Dubai is the place to be during the summer for both residents and tourists. This is thanks to its much-anticipated yearly festival Dubai Summer Surprises or the DSS, an event of nonstop sales, food, and entertainment.


If you are a business owner then this is when you need in order to shine. So here is everything you need to know about the DSS as a business and how to stand out during a citywide festival. What is Dubai summer surprises?

For tourists and residents alike the DSS is an annual chance to enjoy a luxurious lifestyle at much lower prices. They can expect to wine and dine the most delicious food and shop for anything their heart desires making it the perfect opportunity to market your business. When is the DSS?

This year the DSS will be held between the 9th of July until the 29th of August 2020. Giving businesses almost 6 weeks to gain new loyal customers. How to stand out as a business during the DSS?

Marketing campaigns are very important during the DSS as in order to stand out between all the amazing offers you must be truly special, some great techniques for business owners are:

Samples that makes your clients stop

If you are a restaurant - try giving samples. A sample showcase why your product is so good that they can’t help but to buy more.


Companies that are in the food and restaurant industry (F&B) have been doing campaigns inside large supermarkets setting up stands where sample tasters say something like - ‘‘Dear Miss, try this cheese stick!’’ or even ‘’Here you go sir, try our yogurt - you'll get 4 for the price of 2 only today.’’

What do you think you can sample out with an impact?




Leverage Social Media


Use your online presence to let your followers know about all the offers you have. Another great way to leverage social media is by finding micro-influencers with a couple of thousand followers and offering up your space for them to do a free event. We recommend influencers with less than 10k followers for the best impact.

Most people love the idea of teaching in-person rather than online because it allows them to interact with their followers. So for example, if you sell makeup invite a makeup artist to teach a special look at your shop.


It'll spark the interest of people passing by and visiting your shop. These are just a few marketing tricks and we can't wait to see what creative ideas you'll come up with to market this year.


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