Cyber Monday, Black Friday, White Friday and Yellow Friday – What is it all about?
Online portals & store retailers line up big discounts, cashback — and much more.
At the end of each year, many retailers and e-commerce companies such as Amazon, sport-giants Nike and Noon market platform in the Middle East offer heavy discounts on products in the name of Black Friday and Cyber Monday deals.
In the West however, such as the US, Black Friday takes place on the Friday immediately after Thanksgiving. Both retailers and e-commerce companies offer impressive discounts on Black Friday to begin the holiday shopping season almost as far as up to 90%
On the other hand, Cyber Monday takes place on the Monday immediately after Thanksgiving. As the name implies, discounted products are only available online during Cyber Monday.
What's the difference?
The major difference between Cyber Monday and Black Friday is that Cyber Monday deals are dedicated only for online shoppers, whereas Black Friday deals can be found both online and in physical stores.
Just like Black Friday, e-commerce companies in the Middle Ease offers heavy discounts - up to 80% on selected products during the White Friday Sale.
White Friday was introduced by Souq, one of the biggest e-commerce companies in the Middle East which later on got purchased by Amazon making Amazon the largest e-commerce company in the Middle East as well. Some of the companies that participate in White Friday include UAE, Saudi Arabia, Kuwait, Oman, Qatar, and Bahrain.
Similar to White Friday, Yellow Friday was created by noon.com. If you haven’t noticed their strong yellow feature visit their website today as they are already 4 days in on offers great discounts and deals on various products.
However, White Friday and Yellow Friday have no fixed day like Black Friday. It is up to the e-commerce company when they want to conduct the sale.
Just like Cyber Monday, White Friday and Yellow Friday they are exclusive and dedicated only for online shoppers. There are no physical store discounts during these events.
How can your business use these sales events?
Driving sales is the heart and blood of any business. By creating awareness campaigns and activations naming it yellow, black or white is far more work than if your business decides calling your next campaign brown friday.
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