5 Reasons Why A Website Is Still Relevant in 2022
Most of your target audience is present online, having a website is not an option - It’s a necessity!
A website is your business’s digital home where you can showcase all the information your prospects might be looking for.
In this post, you’ll know 5 reasons why a website is still relevant in 2022 and why you should have one for your business.
1. Provides the Necessary Information & Testimonials
A website allows you to provide every piece of information your prospect needs before becoming a customer. For instance, you can showcase positive customer testimonials to reduce the friction in the conversion process.
''92% of consumers read online reviews and testimonials when considering a purchase'' - Vendasta
2. Builds Credibility
A well-designed, professional website builds your credibility as a business.
Plus, having a blog section on a business website can help you position yourself as an authority in your industry.
Your website’s design also plays a vital role - 57% of users say they wouldn’t recommend a business that has a poor website design on mobile.
3. Attracts Organic Traffic
Once you have an optimized website, you can expect your prospects to find you through Google search. The best thing about organic traffic is that it’s passive.
You don’t have to do much to attract new leads to your business once your site ranks on the first page for the right keywords.
But, of course, you need to target the right keywords in order to attract the right kind of traffic to your website.
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4. Helps You With Lead Generation
Organic traffic is awesome, but it isn’t your end goal.
Around 98% of your website visitors don’t convert on their first visit. If you don’t capture those leads, you’d be leaving a lot of sales on the table.
Fortunately, you can convert most of your website visitors into leads using email automation. Tools like Constant Contact and MailChimp help you do exactly that.
5. Lets You Analyze
A website provides you with the type of information you can’t gather on social media platforms. Those data points you collect - can help with your strategy!
For instance, you can know about:
Your traffic sources
The content that gets the most engagement
Pages that generate the most sign-ups
This helps you identify growth opportunities and tweak your marketing strategy accordingly for the best results.
Build Your Website Today!
The benefits of having a professional business website are endless. Today, an overwhelming majority of online experiences start from a simple search on platforms like Google.
So, if you are a business and don’t have a website, you are missing out big time!
Ready to own a professional business website and build a solid online presence?
Focuz Digital is a results-oriented direct response digital marketing agency in Dubai.
As a 5-star rated agency - we'll generate sales, bring ROI on your advertisement spend and build a loyal customer base - we are your strategic marketing partner.
Schedule a free no-obligation meeting to know your business gaps and potential growth - Talk to us directly on Whatsapp!
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