Can you feel the love or is it a Netflix-❤-You-A-la-Order-From-The-Couch full throttle mode?
Either way, it’s hard to ignore the buzz surrounding Valentine’s Day.
So who’s winning this upcoming snuggle feast - the brands of course!
Valentine's day is considered one of the top most spending days to purchase sentiment-themed gifts and retailers are banking big to boost their sales.
According to Statista, approximately 1 billion euros was spent on Valentine’s Day gifts in the UK in 2019 and on a global scale we are looking at nothing less than 27 billion USD.
So what can you do to have your fair share of this heart-full holiday?
We’ve put together 5 marketing campaign ideas from some of the worlds most renowned brand names out there.
Don’t worry if you don’t have a marketing campaign planned for the 14th, you still have some time to take part of the action or get in touch with our team to discuss some great ideas that can boost your brand!
Here are the 5 that captured our hearts:
1. The Body Shop: Celebrating V-Day With a Kissing Contest On Social Media
For Valentine’s Day in 2018 the Body Shop hosted a ‘kissing contest’, where people were encouraged to share a photo of themselves blowing a kiss with the hashtag #SendingAKiss, and to tag their friends in the picture.
The campaign was a part of the release of a new product, allowing maximum publicity and was a fun way of engaging their audience (as well as reaching a new audience by having people tag their friends).
2. Google: Storytelling With The Help Of Parisian Love
Originally a super bowl commercial back in 2010, however, this still ends up as one of the best storytelling campaigns done out there just in times for the hearty-holiday.
Google really teaches us that knowing your customer sparks magic!
How well do you know your customer and what can you do to spark their hearts?
3. Dunkin’ Donuts: Dunkin’ Their Way to Our Hearts
The shape of the donuts! <3
Dunkin’ Donuts used their social channels by getting customers to compete in a “Dunkin’ Love” Instagram contest, streaming on Facebook live, and having Snapchat Geofilters at certain Dunkin’ Donuts Locations.
4. Deliveroo ‘’The third wheel’’ Valentine's Campaign
This Valentine's campaign truly was a hat trick!
Deliveroo did a “third wheel” survey questioning in Britain asking 2000 adults, and found out that 37% of couples would actually quite enjoy having a third person at the dinner table.
Are you one of them? ❤
5. Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion
Burger King has teamed up with Warner Bros. Pictures to create a kind of anti-Valentine's Day campaign alongside with the movie premier of the new film "Birds of Prey (And the Fantabulous Emancipation of Harley Quinn),"
The campaign that was set around Harley Quinn, who has just broken up with The Joker in the new movie, had cities like New York, Los Angeles, San Francisco and Boston to ask clients to bring a physical photo of their X and drop it in a "Birds of Prey"-themed breakup box in order to get a free Whopper.
Check out more campaign pictures at #BurgerQuinn
Still not sure what to do for this V-day?
Know that Valentine’s day traditions, businesses are very much aware of the potential revenue to create a great Q1 result.
Putting the focus on friends, family, and significant others for marketers is the most effective way to run a successful campaign on the day that celebrates love.
Schedule a meeting with our consultants today to discuss what results we can bring for you!
Focuz Digital Business Consultancy
A results driven consultancy that is focused on finding your business gaps through analysis, data and intelligent marketing. We help our clients increase and drive online/offline customer traffic, lead generation and new sales opportunities while retaining more customers through service measurement.
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